Think Like a Marketer and Create Your Vision

If you wish to become an Internet marketer, think like one. You do not have to be born with the ‘marketing gene,’ inherently manifesting important attributes of successful marketers.

You just have to ensure that you manifest the proper psyche. Indeed, engaging in marketing activities becomes so much easier when you embrace the ‘marketing mindset.’

One important aspect of that mindset is the realization that you are tantamount to a salesperson. Yes, marketers must sell, and gulp, employ behavioral psychological principles.

Marketers have to push prospective customers’ emotional trigger buttons to make sales more likely to transpire.

We devalue salespeople, ridiculing the used car sales agent, for example. Too frequently, we lambaste those who are peddling deemed ‘snake oil.’ We may call marketers who inundate our inbox with their offers, ‘scammers.’

Selling seems to be equated, somehow, with dishonesty, yet we view marketing as a more reputable pursuit. But ultimately, successful marketers sell. So although it may feel uncomfortable to see yourself as engaging in sales, this is exactly what you’re doing ... and there is honor in that venture.

It’s time to see business as a conduit between buyers and sellers as you consistently use a ‘marketer’s filter.’

For instance, let’s go back to those myriad messages you’re receiving in your inbox. Instead of viewing them as an annoyance and the charlatan’s way of making money, see how residual income can result from consistently reaching out to an audience.

Your method and manner of communicating with subscribers may be different, but understand the potential in establishing connections with the paying public.

Although you’re assuming a marketer’s vantage point, never lose sight of the consumer’s point of view, too. You’re in business to cater to your customers, and you stay in business because of your customers.

Personalize the sales experience and form relationships with your customers. The end-user experience has to be excellent to ensure that customer attrition does not happen.

By over-delivering, you can ensure a healthy stream of referrals. As your customer base expands, think of yourself as an expert in your craft.

Gain the knowhow and confidence that what you’re providing is exactly what the marketplace needs.

You’re experimenting with different options, fine-tuning your offer, and seeing opportunities that can result from perfecting your product or service. 

You’re engaged in mindful activities that are helping you think outside of the box. 

You’re also not afraid to take risks and you’ll exercise patience to see where the chips fall. (You’ll change strategies when necessary and tailor tasks that will cause optimal productivity and profit.)

And finally, you’ll see yourself as a wealth magnet, deserving of substantial income and the abundance of the Universe.

Institutions have brainwashed many of us that wealth, or its pursuit, is the root of all evil. But simply see money as energy that flows easily to you and without interruption.

When you reach a certain income level, you’ll even be more readily able to help others. (Remember, you’re still helping others through your business activities.)

Money only serves as evidence of the value you’re providing to the marketplace, and testament to your skill set as a thinking and acting marketer.   

Creating Your Vision

Can you imagine being referred to as a visionary? It’s an enormous compliment when folks believe we can mold or shape the future, and or see the future unfolding exactly the way we expected it would.

We all can be visionaries - creatively and prudently predicting and shaping future outcomes.

It’s a conscious decision to construct one’s own vision, even in the face of an uncooperative subconscious.

One prerequisite to create your vision is to abandon, once and for all, self-imposed limitations, such as the belief that you’re not capable of achieving your goals, or that you’re unworthy of reaching the pinnacle of success.

You may also feel unlucky, believing the Universe is conspiring against you at every turn.

You may also feel that others have the inside track, privy to secrets that are kept from you.

Still, in your perspective, you may compare yourself to others and fall short on important qualities, like innate intelligence.

You may determine that others have a competitive advantage, such as money to spend on their business activities.

Your financial constraints, in your estimation, are holding you back. 

In addition, you may also encounter challenging circumstances at home that interfere with work-related activities. You then believe it’s impossible to attain objectives with limited time and focus.

When you’re overwhelmed with such negative emotions and thoughts, entrenched in the doctrine that internal and external forces are blocking your progress, your vision becomes predictably impaired.

So make a commitment to suspend disbelief in yourself, and the notion that your success is just not meant to be.

Establish a vision that supports you and your efforts. See all events transpiring in your favor, exactly as they should.

Aim high in terms of your work’s financial compensation. 

Why not see yourself as a millionaire, and perhaps you’ll start thinking like a millionaire - seeing opportunities, taking risks, learning from failure, and envisioning best-case scenario outcomes.

See and plan out all the details that you’ll address in order to make your business thrive. 

For instance, as a blogger I envision writing interesting content the search engines and readers will deem useful.

I see folks thanking me for the information I provide, and adding comments to my blog to expand learning for all.

My blog’s traffic is increasing exponentially, in my mind’s eye, and multiple conversions result.

As important, I see that I’m developing relationships with my readers which will prove mutually beneficial. 

As I continue to write about topics that I feel passionate about, I’m enjoying my work and gaining great satisfaction from it.

But it’s not just amazing results I’m envisioning. 

I see myself taking massive action, keeping the dream alive and well, and moving it along the continuum until I accomplish what I set out to do.

Similarly, you need to create a detailed vision that involves the strategies you intend to implement to make money.

But again, only do this when you’ve affirmed your worth and potential (i.e., when your personal vision statement underscores your tremendous value as a person and marketing professional).

A vision statement will guide your internal compass and decision-making and express your entrepreneurial objectives.

Here is an example from Amazon:

“To be Earth’s most customer-centric company: to build a place where people can come to find and discover anything they might want to buy online.”

CEO Jeff Bezos is not mincing words. He is shooting for the stars, and what do you know, Amazon is just about taking over the world.

Bezos is a man who seemingly has a clear vision of his company’s role in the marketplace, targeting product availability and scope, and customer support.

My vision is to serve as an information specialist - a leader in the marketing field and an important bearer of information who will prove relevant and useful to readers.

Last year, I would have thought: Who are you to make this kind of declaration? 

You don’t possess the right stuff to fulfill that mission.

But as I continue to work on my own psyche, I’m feeling more empowered and capable. And even if I maintain a plethora of self-doubt, perhaps a pie-in-the-sky vision can influence thinking, helping to reduce negative self-talk.

Create your vision to create your reality.