"A better domain name will lower your lifetime marketing costs." - Frank Schilling
Finding the best brand name or business domain name can be as difficult as naming a child. There are so many options to choose from, and each name can reflect a unique identity and communicate an important message to the outside world.
Choosing a business domain name that does not adequately reflect your brand may compromise your integrity from the start and shrink your potential market.
Selecting the optimal business domain name conveys instant credibility and separates you from perceived fly-by-night competitors.
So if you’re in search of the best domain name, but uncertain how to find it, let this article guide your way.
Here are 5 quick tips to follow in the quest to find the best business domain name, even if you opt to use a free online domain generator
1. Think About Your Brand, Using a Dash of Creativity and Memorability
What message do you want your domain name to convey about your entity?
Consider two of the behemoths in the domain registry industry, GoDaddy and Namecheap.
GoDaddy is an easy to remember name, reflecting that they’re among the leaders in their field, although the name itself does not reveal the field. The name suggests that they’re here to help, pushing forward in their pursuit of excellence.
Namecheap imparts the message that the domains they can provide for their customer base are cheap and affordable. This domain name is easy to recall, too.
Please don’t feel you have to be wedded to the idea of using niche keywords in your domain name. Using keywords does not impart SEO advantage like it used to.
There is a common myth that keywords in a domain name will enhance its SEO relevancy score. Again, this is no longer accurate, so you have more naming latitude.
However, using a keyword or two can help establish your brand identity and recognition. For example, I like the name “Autozone.com” because “auto” conveys what their product line constitutes, and the word “zone” may refer to the zones around cars, the area in which cars travel, or the place where the best car parts can be found.
The name is also short and sweet, which brings us to the next point.
2. Keep the Name Short, Catchy, and Unforgettable
Many times, a link to your site won't be available, so your prospective fan base will have to type your URL in the browser to access it.
Long domain names are harder to recall and more prone to typos. You don’t want to shrink your quantity of visitors simply because they cannot remember your domain name, or incorrectly type it out.
Combinations of two words can work synergistically together, such as “AutoZone.” Catchy phrases, such as “Lifehacker” or “HackSpirit” can further enhance recall.
3. Avoid Common Domain Naming Mistakes

Avoid these common domain naming pitfalls.
I’ve learned this point from personal experience. Consider one of the domains I used to own, “Best-Merchant-Account-Companies.com.”
At the time, I thought I was a genius, including all these keywords, improving relevancy score and the potential to rank high for this keyword phrase and similar phrases.
I soon came to the realization that using hyphens poses a problem to those who type it out. It’s very easy to make a mistake typing hyphens. It becomes even more challenging when typing a long domain name.
Indeed, hyphens, numbers, and double consonants, for that matter, are confusing and hard to remember.
Other common errors when naming a domain include using words that are difficult to pronounce or spell, or making it too generic. Domains which lack availability on social networks or infringe upon trademarks are taboo, as well.
It is particularly important not to use another business’s name in your domain. For instance, you can’t call your site “AmazonReviews.com.”
To ensure you don’t infringe on another entity’s rights, use the Trademark Electronic Search System (Tess) and perform other research, perhaps even consulting with an attorney.
4) Think Long-Term
Try to have a concrete vision of your brand before you purchase a domain. In essence, see how it will evolve over time.
You don’t want to limit the scope of your business by selecting a domain that presents a narrow depiction of what you do.
For example, let’s suppose you have an ecommerce store selling computer books, and you go with “AceComputerBooks.com” as your domain name. Later, if you expand your product line to other types of books and magazines, the domain name no longer reflects your brand.
Changing a domain name can be harmful to your brand and erode your existing progress.
5) Become a .Com Proponent

The .com extension is golden Internet real estate.
When you are getting started on your website, one of the first steps is to choose a domain name. As part of that naming process, you have to decide whether to use a .com, .net, .org, or any of the other extensions available.
Try your best to secure a .com extension. It is the best way to increase brand awareness, online traffic, and a sense of professionalism.
So many extensions (.xyz, .life, .site) are not nearly as well-known and trusted as a .com. Similarly, extensions, such as a .network, may not be a good fit for your business if your entity is outside the networking and technology domains.
Top-level domains, which include .com, .net, .org, ..gov, and .edu, are more readily recognized by visitors, and appear more authentic to them.
But it is important to note that a .com domain is more mobile-friendly than its counterparts. Smartphones typically only have a dedicated .com button on the keyboard, which makes typing in .net or .org domains more time-consuming.
If a .com domain is not available and your heart is set on the letters that come before it, you may opt to use a .net extension or .org extension. Choose the one that gives a better overall brand image and perceived credibility.
Purchasing Your Ideal Business Domain
After you’ve played the ‘name game,’ and you’re fully satisfied that it’s the perfect name to represent your brand, it’s time to purchase it.
There are a myriad of companies that can sell one to you, but two reputable ones are GoDaddy and Namecheap. You can purchase a domain for about $10-15 a year, but always look for special deals and coupons.
You may seek to buy a premium domain, a popular web address with great branding and income potential, but that may cost a premium amount.
Once you secure your domain, you may also decide to add privacy (i.e. where other folks will not know that you registered a domain) but that typically costs extra, depending on the domain registrar. Adding privacy, however, is more than affordable.
Because there are millions upon millions of dot-com domains registered, it should not be surprising if your first choice in domain names is not available. Many registrars will offer close, alternative names, but again, don’t be in a rush to purchase.
Your domain name is too important. Therefore, think of suitable backup names. and only opt to buy one when you’re fully content with it.
If you’re absolutely set on a domain that is already taken, you may contact the person or entity who purchased it, assuming the information is not private..
You can bid on other domains or hire a domain agent to secure it on your behalf. GoDaddy, for instance, has a domain buy service where they can broker a deal for you.
Regardless of how you get your domain, remember it’s all about building a brand and positioning your brand.
Hosting Your Domain

Look for a host that offers the most.
After your goal-setting exercise and domain purchase, your business is taking shape.
You’re moving in the right direction.
You’re now a proud owner of a domain, but it has to live somewhere in cyberspace. While you can use free platforms, such as Blogger or WordPress, it’s helpful to build your own cyber property on your server. (Well, for most of us, we will share a server.)
There are countless hosting companies, but three I recommend, from my own personal experience, are SiteGround. A2 Hosting, and GreenGeeks.
These hosting companies, particularly Siteground and A2Hosting, are a little more expensive than others but I’ve found that they group fewer sites on a server which eliminates most problems (where other sites cannot adversely affect you) and adds to a faster web page loading speed, a criterion for better ranking.
The technical support has been fantastic, so when I experience issues with my sites, they’re addressed quickly.
A mere search for ‘hosting companies’ on Google will reveal a plethora of choices. Perform your own due diligence and see which one offers you the options that you’re looking for.
Again, search for discounts and promotions. Hosting entities particularly provide new customers with the best pricing, so take advantage of it as you’re being wooed.
With domain and hosting selection out of the way, you’re ready to set up your shingle in cyberspace. It’s now only a matter of gaining recognition and trust among your audience.






